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Nike wanted to surprise the St. Patrick's Day and launch a new line of shoes, are to resemble the heroic action during the uprising 1916 years.

Its color to refer to the well-known alcoholic beverage 'The Black and Tan”.Drink at the top is dark, the bottom of the gold. Boots have a bright tops and dark the rest of the, refer to the beer mix. Beer is composed of a mixture of Guinness (dark beer) i Harp (aureus but).

The problem is not, that in Ireland this is not a popular drink. The problem is its name. In the past, the name “The Black and Tan” referred to a paramilitary unit set up by the Royal Irish police to combat the IRA in 1920 r. Irish clearly associated with terror and impunity.

Using the name “The Black and Tan” in Ireland can be put to great trouble. Therefore, even as the name of the drink is not used here.

Nike has apologized for the idea of ​​the name.

Nike was not the only company, who has committed such a blunder. Several years ago, Ben & Jerry ice cream launched called “The Black and Tan”. After protests, the product was withdrawn from the market and the company issued a statement, which apologized for the inappropriate name.

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